Adam Helfgott


Adam Helfgott leads MadHive’s effort to build the next generation of technology to transition the TV advertising industry to digital. At MAD Network, Helfgott leads the innovative digital advertising protocol using cryptography and blockchain. With IBM and Tegna, Helfgott established the non-profit consortium AdLedger, whose mission is to define and implement technical standards and solutions for digital media and blockchain industries. AdLedger’s more than 60 members represent brands, publishers, tech companies, and agencies, including the Top 4 agencies.