Monday march 25
9:00 – 10:45am
10:45am – 12:45pm
Change All Around Us: A Call to Arms!
Trust. Transparency. Fraud. Complexity. Cost. These are the clear and present danger zones for the advertising industry today—and they’re the issues we as agencies must together decide how to address. As we seek to unite in our quest for agile leadership and growth, Nick Brien opens the industry discussion around change, and calls out the imperatives for agencies to take charge of their future.
Nick Brien, CEO, Americas, Dentsu Aegis Network
Charting Our Future: Agency CEOs Talk
In this pivotal time for the industry, agency leaders must actively align for change—or collectively suffer the consequences of confusion and inaction. Given the high stakes, the CEOs of several media network agencies will convene onstage to discuss and debate how to address the issues facing the media agencies and speak candidly about their visions for the future.
Moderator: Nick Brien, CEO, Americas, Dentsu Aegis Network
Mat Baxter, Global CEO, Initiative
Tim Castree, CEO, North America, GroupM
Scott Hagedorn, CEO, Hearts & Science
Tim Jones, CEO, Americas, Publicis
An Investor’s View on the Industry
Across agencies, publishers, platforms, and marketers, what’s the industry diagnosis—and prognosis—from the investor’s seat? Brian Wieser of Pivotal Research, who focuses on this sector, is renowned for his clear-eyed guidance on the future. Today, he casts an investor's eye toward the marketplace to share his vision for our road ahead.
Brian Wieser, Senior Analyst, Pivotal
12:45 – 1:45pm
1:45 – 3:00
Technology is a Differentiator
Much about the industry’s relationships with clients, partners and customers hinges on its capabilities and trust with data management. When a holding company acquires a data company, how does it build that trust? In this session, Philippe Krakowsky tells the story of IPG’s bold acquisition of Acxiom—from the initial opportunity through the process of the transaction—and discusses what the early days of this new model may tell us about what’s coming next.
Philippe Krakowsky, EVP, Chief Strategy & Talent Officer, IPG, Chairman and CEO, IPG Mediabrands
The Independent Agency View on the Future
Independent agency leaders face many of the same challenges as their larger counterparts. But they may not envision the same solutions as the media network agencies—or even the same future. In this discussion, independent media agency leads share and compare their approaches to working within a rapidly evolving business landscape and reflect on the opportunities it may raise.
Karlo Cordova, Director of Media & Communications Planning, Wieden+Kennedy New York
Sabrina Jordan, VP, Group Media Director, GSD&M
Jeff Larson, President, Mediassociates
Andrea MacDonald, President & CEO, MacDonald Media
Michelle Selby, President, MediaWorks
3:00 – 4:00pm
Breakout Sessions —Working Sessions to Drive Actions and Outcomes
Modernization & Transformation using Blockchain and Emerging Technology
Technology Empowers: AI, AR and Voice
4:00 – 6:00pm
Why Relationships Matter: A Marketer-Agency Conversation
A productive working relationship between a marketer and an agency—characterized by mutual respect and a cohesive vision—results in an outcome with clear benefits evident to all. Kelly Clark, Global CEO of GroupM, talks with a senior client about how a successful partnership drives great results and uncompromising value.
Kelly Clark, Global CEO, GroupM
Senior marketer TBA
Charting Disruption & Winning Hearts — Audi of America
The auto industry takes a far longer view than merely marketing today’s models to customers. The vertical’s leading players are those who focus on the future, exploring electric, hybrid and self-driving vehicles and converting consumer insights into new models and features while serving distinct market segments. Audi of America’s Loren Angelo discusses his team’s strategies for keeping the brand relevant, growing market share, and securing its place in consumers’ hearts for today and the day after tomorrow.
Loren Angelo, Vice President, Marketing, Audi of America
US Media 2018 Year in Review
COMvergence reviews media industry year in new biz wins, total volume and other significant industry changes.
Olivier Gauthier, Founder & CEO, COMvergence Worldwide
Marketers on How Collaboration Gets Results
Agencies aren’t alone in feeling the pressure of a rapidly evolving and increasingly complicated landscape. Marketers also feel the heat to drive stronger results—so it’s urgent for both sides to address the concerns together. In this open and transparent discussion, marketers discuss how seamless and visible collaboration translates into a better partnership in the media pitch process, setting up relationships for success, and weighing agency assignments against in-housing capabilities.
Moderator: Tom Denford, CEO, North America, ID Comms
Scott Grenz, Vice President, Global Head of Media, GSK Consumer Healthcare
Rob Rakowitz, Global Media Head, Mars Incorporated
Additional panelists TBA
Tuesday march 26
8:45 – 12:45am
Trust as the Foundation: A Client-Agency Conversation
What makes an agency-marketer relationship work? And how do you keep that relationship strong? Steve King, Global CEO of Publicis Media, speaks candidly with a senior client about the trust in their partnership as the foundation for a relationship that moves business forward.
Steve King, Global CEO, Publicis Media
The Strategic Data Management Imperative
While strategic and flexible data management are crucial components of success both to agencies and marketers, one key challenge is how to coordinate tools and systems for optimal intelligence. In this panel discussion, speakers will address how agencies approach this challenge and how platforms are helping to solve for some of the issues. The session will also cover challenges yet to be solved.
Moderator: Ed Montes, Chief Revenue Officer, DataXu
Adam Gitlin, President, Annalect
Martin Kihn, SVP, Product Strategy, Marketing Cloud, Salesforce
Laura McElhinney, Chief Data Officer, Horizon Media
Jon Williams, VP, Agency & Consultancy Development, Oracle Data Cloud
Louisa Wong, Chief Transformation Officer, Carat US
Video growth on multiple platforms has major advertising implications for sellers and buyers alike. In this session, players on both sides explain how they seize the opportunity to build an integrated approach for distribution, planning, buying, targeting, and optimization. The speakers will also address how the industry needs to prepare for the future—and the challenges yet to be solved.
Moderator: Sean Cunningham, CEO & President, Video Advertising Bureau
Dave Morris, Executive Vice President, Advanced Advertising and Client Partnerships CBS Corp.
Lyle Schwartz, President of Investment, North America, GroupM
Catherine Sullivan, President of U.S. Investment, Omnicom Media Group
Additional panelists TBA
New FTC, New Congress, New Priorities
The 116th Congress aren't the only new faces in Washington. In the past year, the U.S. Federal Trade Commission has sworn in five new Commissioners to oversee the agency tasked with protecting consumer welfare. In this one-on-one chat, we'll hear from new Commissioner Noah Joshua Phillips on his thoughts on the most pressing issues facing our industry, including the increased calls by consumers and advocacy groups for the FTC to pursue more aggressive enforcement actions against companies in the digital space.
Regulation Could Rock Our World
The year 2018 will likely go down as a watershed year in the world of data privacy. With the EU General Data Protection Regulation (GDPR) coming into play and the California Consumer Privacy Act (CPPA) becoming law, a new era in regulating data collection and usage began. This panel will discuss what lies ahead in 2019, including the threat of state-by-state privacy legislation, as well as what comprehensive federal privacy legislation might look like.
Moderator: Alison Pepper, Senior Vice President, 4A's
Rachel Glasser, Global Chief Privacy Officer, Wunderman
Christian Merida, VP, Federal Affairs, American Express
Michael Signorelli, Partner, Venable LLP
12:45 – 1:45pm
1:45 – 3:00pm
The Future of Automation
Love it or hate it, machine-to-machine decision-making is a method of exchange that will be with us for a long time. 4A's and 614 Group recently launched a major study to explore the confusion around programmatic media, including its origins, key issues—and how the industry needs to come together to manage this technology forward to realize its promise of higher value and deeper satisfaction in the value chain. This presentation offers an overview of the study and significant qualitative findings.
What do buyers and sellers need in media? At the moment, the industry doesn’t have a clear understanding across media of consumer consumption. The situation calls for new measurement standards and methods. In this session, speakers will take a practical approach to the issue, identifying our most recent industry initiatives to solve for cross-channel measurement, and how we’re planning to move forward. After a panel discussion, industry experts will share initiatives that lead to solutions.
Moderator: Howard Shimmel, President, Janus Strategy & Insights
Julie DeTraglia, Vice President & Head of Research, Hulu
Peter Sedlarcik, Chief Intelligence Officer, Havas
Jonathan Steuer, Chief Research Officer,Omnicom Media Group
Karima Zmerli, Ph.D., Chief Data Sciences Officer, Wavemaker
In Brief: Seven-Minute Sessions
Jane Clarke, CEO & Managing Director, CIMM
Future of Television (FoT)
David Cohen, President, North America, Magna Global
Jim Spaeth and Alice Sylvester,Co-Founders, Sequent Partners
3:00 - 3:45 p.m.
Breakouts—Working Sessions to Drive Actions and Outcomes
The Measurement Quotient: Agencies’ Perspective
A First Look at the Future of Automation
GDPR and Beyond: Strategies for Safer Data Management
Applications for Blockchain in Advertising and Media
3:45 - 5:15pm
Brand and Consumer Safety—The Journey Forward
The forces driving fraud and piracy are forever present, as is the unacceptable monetization of harmful content. Brand safety remains a critical concern. Consumers regard brand safety as marketers’ responsibility, making fraud and content breaches highly damaging to the brands we work so hard to build. Witness how and why agencies and marketers must vigilantly preserve the safety of our brands and our consumers—and why, despite our industry’s progress, so much hard work in this area lies ahead.
A series of updates on key brand safety efforts:
Joshua Lowcock, EVP, Chief Digital & Innovation Officer, UM
Mike Zaneis, President & CEO, Trustworthy Accountability Group (TAG)