Monday march 25
9:00 – 10:45am
10:55 - 11:25 a.m.
The New Normal? Signal vs. Noise in the Time of Chaos
Collusion, obstruction, human rights, “the wall”: two years into the Trump Administration, Americans are perceptibly more divided than we have been for generations. Is Trump’s unprecedented approach to leadership responding to this cultural shift or driving it? Is this chaos a sign of the times, or does it portend a coming change? How will our country find its balance with a crowded Democratic field and a president with an uncertain future? Kasie Hunt, who covers Congress across all NBC News platforms and hosts MSNBC’s “Kasie DC” on Sunday evenings, shares her insights. Michael I. Roth, CEO & Chairman of IPG, speaks with her to ponder the state of the nation, what lies ahead, and the impact on our business.
11:25 – 11:45 a.m.
Change All Around Us: A Call to Arms!
Trust. Transparency. Fraud. Complexity. Cost. These are the clear and present danger zones for the advertising industry today—and they’re the issues we as agencies must together decide how to address. As we seek to unite in our quest for agile leadership and growth, Nick Brien opens the industry discussion around change, and calls out the imperatives for agencies to take charge of their future.
Nick Brien, CEO, Americas, Dentsu Aegis Network
11:45 a.m. – 12:20 p.m.
Charting Our Future: Agency Leaders Talk
In this pivotal time for the industry, agency leaders must actively align for change—or collectively suffer the consequences of confusion and inaction. Given the high stakes, the CEOs of several media network agencies will convene onstage to discuss and debate how to address the issues facing the media agencies and speak candidly about their visions for the future.
Moderator: Nick Brien, CEO, Americas, Dentsu Aegis Network
Mat Baxter, Global CEO, Initiative
Tim Castree, CEO, North America, GroupM
Erin Matts, CEO, Hearts & Science
Jodi Robinson, President, Digitas North America
12:20 – 12:25 p.m.
A Look at the Day Ahead
Shenan Reed, President & Chief Client Officer, Publicis Groupe + Host, 4A’s Decisions 20/20
12:25 – 1:35 p.m.
1:35 – 2:00 p.m.
The Future of the Consumer Journey
As consumer behavior and connection points evolve at a meteoric pace, advertisers and agencies need to understand new technologies, adapt to new ways of engagement, and drive experiences we haven’t imagined. Leaders from major consumer platforms present their visions of consumer journeys in the not-too-distant future and the implications for building and executing the evolving consumer experience.
Moderator: John Montgomery, EVP Global Brand Safety, GroupM
Justin De Graaf, Head of Research & Insights, Ads Marketing, Google
Stephanie Prager, Head of Global Agency Development, Twitter
Kirk McDonald, CMO, Xandr
2:00 – 2:35 p.m.
Technology is a Differentiator
Much about the industry’s relationships with clients, partners and customers hinges on its capabilities and trust with data management. When a holding company acquires a data company, how does it build that trust? In this session, Philippe Krakowsky tells the story of IPG’s bold acquisition of Acxiom—from the initial opportunity through the process of the transaction—and discusses what the early days of this new model may tell us about what’s coming next.
Moderator: Philippe Krakowsky, EVP, Chief Strategy & Talent Officer, IPG, and Chairman & CEO, IPG Mediabrands
Amy Armstrong, US CEO, Initiative
Chad Engelgau, Chief Marketing & Strategy Officer, Acxiom
Arun Kumar, Chief Data and Marketing Technology Officer, IPG
2:35 – 3:00 p.m.
The Independent Agency View on the Future
Independent agency leaders face many of the same challenges as their larger counterparts. But they may not envision the same solutions as the media network agencies—or even the same future. In this discussion, independent media agency leads share and compare their approaches to working within a rapidly evolving business landscape and reflect on the opportunities it may raise.
Moderator: Erik Oster, Staff Writer, Agencies, Adweek
Karlo Cordova, Director of Media & Communications Planning, Wieden+Kennedy New York
Jeff Larson, President, Mediassociates
Michelle Selby, President, MediaWorks
3:15 – 4:00 p.m.
Breakout Sessions —Working Sessions to Drive Actions and Outcomes
Brand safety has been an issue on the tip of the tongue of everyone who touches digital advertising. It’s been a frustrating topic for all, but is showing signs of improvement and progress. In this session, the 4A’s, Advertiser Protection Bureau (APB), the Trustworthy Accountability Group (TAG) and Interactive Advertising Bureau (IAB) Tech Lab collaborate on the groundwork for an ideal industry brand-safety playbook.
Moderator: Louis Jones, EVP Media & Data, 4A’s
Dennis Buchheim, SVP & General Manager, IAB Tech Lab
Emily Hollerbach, VP AdTech, MDC Media Partners
Bonnie Niederstrasser, Director, Policy and Programs, Trustworthy Accountability Group
Brian Quinn, President, OpenSlate
4A’s Advertiser Protection Bureau
Joe Barone, Managing Partner, Brand Safety Americas, GroupM
Sargi Mann, EVP, Head of Digital Strategy & Investments, Havas
David Murnick, EVP Digital Operations & Technology Partnerships, Dentsu Aegis
Modernization and Transformation Using Blockchain and Emerging Technology
Blockchain, AI and ML are fundamental to today’s digital transformation. Their combined power is changing both commercial and public sectors. Blockchain helps businesses create frictionless networks of trust and transparency, internally and externally; creates advantages using real-time data; and streamlines processes by eliminating intermediaries. See how blockchain is bringing rapid change to marketing and other industries.
Moderator: Aleksandar Zelenovic, Strategy and Practice Lead Publicis Sapient
Chad Andrews, Global Solutions Leader for Advertising, IBM
Christiana Cacciapuoti, CEO, AdLedger
Alanna Gombert, CEO, Digital Asset Trade Association
Technology Empowers: AR, VR & Voice
Mixed reality and voice will fundamentally change how we experience and interact with brands. This session will explore the state of these technologies and current developments and directions, and how companies and agencies can take advantage of these emerging tools to engage consumers more deeply.
Moderator: Debby Ruth, SVP, Global Media & Entertainment, Frank N. Magid Associates
Craig Evans, CEO, Digital Nation Entertainment
Gordon Meyer, Innovation & Marketing Consultant
Doug Robinson, CEO, Fresh Digital
Addressable Comes of Age
Addressability is the promise of one-to-one messaging. The question is—can it be done at scale? The answer is…sometimes. Join a broad discussion about the state of addressability on various platforms, and what it can help agencies and marketers achieve.
Moderator: Jack Myers, Chairman & Founder, Media Village
Charles Cantu, Founder, Reset Digital
Marion Hargett, NCC’s SVP of Agency Strategy
TS Kelly, SVP Research, Alphonso
John Piccone, President & CRO, Simulmedia
Michael Bologna, President, Cadent Addressable
Sponsored by NCC Media
4:00 – 4:30 p.m.
4:30 – 4:55 p.m.
From Outsider to Insider: A Shift in Perspective
Last year, Ad Age called industry analyst Brian Wieser "the most quoted man in advertising." Today, Wieser takes the stage with Suzanne Vranica of The Wall Street Journal for an informative, enlightening and inspiring discussion of the state of the industry among various sectors, why Wieser believes in the versatility and longevity of agencies, and why he has joined GroupM to drive business intelligence globally.
4:55 – 5:30 p.m.
Charting Disruption & Winning Hearts — Audi of America
The auto industry takes a far longer view than merely marketing today’s models to customers. The vertical’s leading players are those who focus on the future, exploring electric, hybrid and self-driving vehicles and converting consumer insights into new models and features while serving distinct market segments. Audi of America’s Loren Angelo discusses his team’s strategies for keeping the brand relevant, growing market share, and securing its place in consumers’ hearts for today and the day after tomorrow.
Loren Angelo, Vice President, Marketing, Audi of America
5:30 – 5:35 p.m.
US Media 2018 Year in Review
COMvergence reviews media industry year in new biz wins, total volume and other significant industry changes.
Olivier Gauthier, Founder & CEO, COMvergence Worldwide
5:35 – 6:10 p.m.
Marketers on How Collaboration Gets Results
Agencies aren’t alone in feeling the pressure of a rapidly evolving and increasingly complicated landscape. Marketers also feel the heat to drive stronger results—so it’s urgent for both sides to address the concerns together. In this open and transparent discussion, marketers discuss how seamless and visible collaboration translates into a better partnership in the media pitch process, setting up relationships for success, and weighing agency assignments against in-housing capabilities.
Moderator: Tom Denford, CEO, North America, ID Comms
Scott Grenz, Vice President, Global Head of Media, GSK Consumer Healthcare
Christina Meringolo, VP of Consumer Engagement, Bayer U.S. Consumer Health
Rob Rakowitz, Global Media Head, Mars Incorporated
6:10 – 6:15 p.m.
Shenan Reed, President & Chief Client Officer, Publicis Groupe + Host, 4A’s Decisions 20/20
Cocktail Reception immediately following program
Tuesday march 26
8:55 – 9:00 a.m.
Steve Williams, Global COO/Americas CEO, Essence + Host, 4A’s Decisions20/20
9:00 – 9:25 a.m
Diversity & Inclusion: Myth vs. Reality
Our industry has made significant gains over the years in driving people of diverse backgrounds into entry-level positions. But they often don't stay. Why?
Time’s up. We now need to address the issue of inclusion and create more receptive environments for people to grow their careers. This frank discussion about the path forward will include leaders who are driving this change.
Moderator: Simon Fenwick, EVP Talent Engagement & Inclusion, 4A’s
CP McBee, Senior Sales Director, Microsoft
Lukeisha Paul, Head of Diversity, Equity and Inclusion, U.S., GroupM
Rosa Nunez, SVP, Senior Director, Diversity & Inclusion, Burson Cohn & Wolfe
9:25 – 10:00 a.m.
The Strategic Data Management Imperative
While strategic and flexible data management are crucial components of success both to agencies and marketers, one key challenge is how to coordinate tools and systems for optimal intelligence. In this panel discussion, speakers will address how agencies approach this challenge and how platforms are helping to solve for some of the issues. The session will also cover challenges yet to be solved.
Moderator: Ed Montes, Chief Revenue Officer, DataXu
Julie Fleischer, SVP, Head of Customer Intelligence, WW
Adam Gitlin, President, Annalect
Laura McElhinney, Chief Data Officer, Horizon Media
Matt Sweeney, CEO, Xaxis North America
Jon Williams, VP, Agency & Consultancy Development, Oracle Data Cloud
Louisa Wong, COO, Carat US
10:00 - 10:30 a.m.
Brand and Consumer Safety—The Journey Forward
The forces driving fraud and piracy are forever present, as is the unacceptable monetization of harmful content. Brand safety remains a critical concern. Consumers regard brand safety as marketers’ responsibility, making fraud and content breaches highly damaging to the brands we work so hard to build. Witness how and why agencies and marketers must vigilantly preserve the safety of our brands and our consumers—and why, despite our industry’s progress, so much hard work in this area lies ahead.
A series of updates on key brand safety efforts:
Abrahim Farraj, Manager, Creative Content Protection, NBCUniversal
Louis Jones, EVP, Media & Data, 4A’s
Michael Tiffany, Co-Founder & President, White Ops
Mike Zaneis, President & CEO, Trustworthy Accountability Group (TAG)
10:30 – 11:00 a.m.
11:00 – 11:05 a.m.
Video, Interrupted: The Future of Mass Reach
Toby Byrne, President, ZEFR
11:05 – 11:40 a.m.
Video growth on multiple platforms has major advertising implications for sellers and buyers alike. In this session, players on both sides explain how they seize the opportunity to build an integrated approach for distribution, planning, buying, targeting, and optimization. The speakers will also address how the industry needs to prepare for the future—and the challenges yet to be solved.
Moderator: Sean Cunningham, CEO & President, Video Advertising Bureau
Jason Kanefsky, Chief Investment Officer, Havas Media
Tara Walpert-Levy, VP, Agency and Brand Solutions, Google
Dave Morris, Executive Vice President, Advanced Advertising and Client Partnerships CBS Corp.
Lyle Schwartz, President of Investment, North America, GroupM
Rick Welday, President, Xandr Media
11:40 – 11:45 a.m.
Tom Cushing, General Counsel and Chief Privacy Officer, Alphonso
Raghu Kodige, Co-Founder and Chief Product Officer, Alphonso
11:45 a.m. - 12:05 p.m.
New Congress, New FTC, New Priorities
The 116th Congress aren't the only new faces in Washington. In the past year, the U.S. Federal Trade Commission has sworn in five new Commissioners to oversee the agency tasked with protecting consumer welfare. In this one-on-one chat, we'll hear from new Commissioner Noah Joshua Phillips on his thoughts on the most pressing issues facing our industry, including the increased calls by consumers and advocacy groups for the FTC to pursue more aggressive enforcement actions against companies in the digital space.
12:05 – 12:35 p.m.
Regulation Could Rock Our World
The year 2018 will likely go down as a watershed year in the world of data privacy. With the EU General Data Protection Regulation (GDPR) coming into play and the California Consumer Privacy Act (CPPA) becoming law, a new era in regulating data collection and usage began. This panel will discuss what lies ahead in 2019, including the threat of state-by-state privacy legislation, as well as what comprehensive federal privacy legislation might look like.
Moderator: Alison Pepper, SVP - Government Relations, 4A's
Rachel Glasser, Global Chief Privacy Officer, Wunderman
Christian Merida, VP, Federal Affairs, American Express
Michael Signorelli, Partner, Venable LLP
12:35 – 1:35 p.m.
1:35 – 1:50 p.m.
The Future of Automation
Love it or hate it, machine-to-machine decision-making is a method of exchange that will be with us for a long time. 4A's and 614 Group recently launched a major study to explore the confusion around programmatic media, including its origins, key issues—and how the industry needs to come together to manage this technology forward to realize its promise of higher value and deeper satisfaction in the value chain. This presentation offers an overview of the study and significant qualitative findings.
Sponsored by Centro
1:50 – 3:20 p.m.
What do buyers and sellers need in measurement and outcomes? At the moment, the industry doesn’t have a clear understanding across media of consumer consumption. The situation calls for new measurement standards and methods. In this session, speakers will take a practical approach to the issue, identifying our most recent industry initiatives to solve for cross-channel measurement, and how we’re planning to move forward. After a panel discussion, industry experts will share initiatives that lead to solutions.
Moderator: Howard Shimmel, President, Janus Strategy & Insights
Julie DeTraglia, Vice President & Head of Research, Hulu
David Ernst,VP, Advanced Advertising Solutions, A+E Networks
Peter Sedlarcik, Chief Intelligence Officer, Havas
Jonathan Steuer, Chief Research Officer,Omnicom Media Group
Karima Zmerli, Ph.D., Chief Data Sciences Officer, Wavemaker
In Brief: Seven-Minute Sessions
Jane Clarke, CEO & Managing Director, CIMM
Future of Television (FoT)
David Cohen, President, North America, Magna Global
Jim Spaeth and Alice Sylvester,Co-Founders, Sequent Partners
How the Other Half Lives: What I’ve Learned from Leaving #Agencylife
Sarah Hofstetter, President, Comscore
Unlocking the Power and Potential of Addressability
Kelly Abcarian, General Manager , Video Advertising
3:20 – 3:50 p.m.
3:50 - 4:35pm
Breakouts—Working Sessions to Drive Actions and Outcomes
The Measurement Solution: The Agency Perspective
Measurement is in disarray. With the multitude of channels and pathways, more must be done to capture engagement across devices and platforms. This workshop will review key measurement priorities for agencies, including the key findings and implications from a new 4A’s study—and how these needs relate to solutions shared during the earlier Measurement 20/20 session.
Moderator: Terry Cohen, SVP, Media & Data, 4A's
Claire Browne, VP, Director of Media Research, RPA
Krista Lang, SVP, Executive Director of Media, 22squared
George Musi, EVP, Head of Data, Analytics & Insight, BLUE 449
Peter Sedlarcik, Chief Intelligence Officer, Havas Media Group
The Future of Automation: A First Look
Dive deeper into the initial qualitative findings of the “Future of Automation” session with a broader discussion of the upcoming quantitative phase (with results due in late spring) and an audience-participation Q&A about the study’s findings.
GDPR and Beyond: Strategies for Safer Data Management & Privacy
Data and privacy experts share their views on today’s regulatory environment, locally and globally, around data privacy: the state of GDPR today, and how proposed state-level legislation could affect data usage strategies and campaign dynamics. You’ll get practical guidance on how GDPR is unfolding—and what you need to watch at the state level, starting with CCPA, for 2019 and beyond.
Moderator: Jason Koye, Omnicom Media Group
Jordan Abbott, Chief Data Ethics Officer, Acxiom
Ashok Chandra, Senior Partner of Privacy, GroupM
Tanya Forsheit, Partner and Chair, Privacy & Data Security, Frankfurt Kurnit
Jessica B. Lee, Partner, Co-Chair, Privacy, Security & Data Innovations, Loeb & Loeb
Applications for Blockchain in Advertising and Media
The advertising industry is discovering applications for blockchain—programmatic, reconciliation, identity management—but is blockchain ready for prime time? And where will it make the biggest impact? This session will discuss what’s possible now and where the real opportunities lie.
Moderator: Chick Foxgrover, EVP, Creative Technology & Innovation, 4A’s
Richard Bush, President, NYIAX
Sam Goldberg, President and Co-Founder, Lucidity
Adam Helfgott, CEO, MadHive
LuRae Lumpkin, CEO & Co-Founder, Blockchain4Media
Sponsored by Blockchain4Media
4:45 - 5:05 p.m.
2019 Media Predictions
Steve Passwaiter, GM/VP- Political, Kantar Media, Campaign Media Analysis Group (CMAG)
5:05 – 5:20 p.m.
The Road Ahead
Steve Williams, Global COO/Americas CEO, Essence + Host, 4A’s Decisions20/20