Digital Asset Trade Association (DATA)
Alanna is the CEO of DATA, an advocacy group formed in Davos in 2018 for distributed ledger technology that helps to shape public policy issues to support the growth of digital assets, digital identity, smart-contracts and digital currencies. Previously, Gombert was Global CRO at MetaX, overseeing product creation, strategy, and go-to-market, including the adChain and adToken dApps on Ethereum and the first Token Curated Registry on the Ethereum Mainnet. Before she entered the blockchain sphere, Gombert ran global advertising standards as SVP, Technology & Ad Operations of IAB, and General Manager of IAB Tech Lab. She has held senior roles at Accuen/Omnicom Media Group, Condé Nast and at Admeld (acquired by Google), where she helped grow Real Time Bidding from an idea into an advertising industry mainstay.