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ALICE K. SYLVESTER

Partner
Sequent Partners

Alice is a partner at Sequent Partners, a media and brand consultancy. She has been involved in industry ROI initiatives, new media metrics development, and cross-media measurement through USA TouchPoints. Prior to joining Sequent Partners in 2008, Alice held a variety of positions in research and planning at major advertising agencies. Most recently, she was Senior Vice President, Account Planning Director at DraftFCB. She has also worked at Young & Rubicam Inc., (Director of Brand Insights) Leo Burnett, (Director of Brand Economics) J. Walter Thompson (Media Research Director) and Tatham-Laird & Kudner (now Havas). Ms. Sylvester has a diverse interdisciplinary background in media research, brand research and account planning.

Alice is a past Chairman of the Board of the Advertising Research Foundation, and a member of the ARF Cross-Platform Council. She has been a member of the Journal of Advertising Research’s Editorial Review Board, chaired the "David Ogilvy Awards for Research Excellence" and the "Emotional Response to Advertising” initiative. Alice is co-author of Advertising and the Mind of the Consumer, published in 2000 by Allen & Unwin and Kogan Page.