Sequent Partners


Alice K. Sylvester is a partner at Sequent Partners, a media and brand consultancy, and has been involved in industry ROI initiatives, new-media metrics development, and cross-media measurement through USA TouchPoints. Previously, Sylvester held positions in research and planning at major advertising agencies including Young & Rubicam, Leo Burnett, J. Walter Thompson, Tatham-Laird & Kudner (now Havas), and most recently as Senior Vice President, Account Planning Director at DraftFCB. Sylvester is a past Chairman of the Board of the Advertising Research Foundation and a member of the ARF Cross-Platform Council. She has been a member of the Editorial Review Board of the Journal of Advertising Research and has chaired the David Ogilvy Awards for Research Excellence and the Emotional Response to Advertising initiative. Sylvester is co-author of Advertising and the Mind of the Consumer, published in 2000 by Allen & Unwin and Kogan Page.