Director, Policy and Programs
Trustworthy Accountability Group
Bonnie Niederstrasser oversees all aspects of TAG policy development and provides membership support for the TAG community, including participation in TAG programs and working groups and engagement in thought leadership initiatives. Previously, she served in Charter Communications’ media sales products team, oversaw monetization and media sales for Time Warner Cable and Bright House Networks’ online and mobile owned and operated properties. Niederstrasser also managed media planning, audience measurement and digital analytics products for comScore and drove more than $30 million of ad product and inventory revenue for the advertising division of AOL (now Verizon Media Group). Prior to that, Niederstrasser was a management consultant with PRTM (now part of PricewaterhouseCoopers) and an aerospace systems engineer for Orbital-ATK (now Northrop Grumman Innovation Systems), supporting business development and directing testing and mission operations for several NASA and commercial satellites. Niederstrasser earned her MBA in marketing and strategic management from the Wharton School at the University of Pennsylvania, an MS in engineering from Stanford University, and an SB in mechanical engineering from the Massachusetts Institute of Technology. She has also held an IAB Digital Media Sales Certification since 2015.