VP of Consumer Engagement
Bayer U.S. Consumer Health
Christina Meringolo’s role is to build consumer connections through content supporting brands including Claritin, Aleve, Bayer, and Coppertone. She has driven significant change in Bayer’s approach to marketing, establishing a disciplined content strategy framework to introduce more personalized communications and brand storytelling. Meringolo is active in industry initiatives to drive greater trust and accountability. She has served as the Board Chair for the Alliance for Audited Media.