EVP–Head of Data, Analytics & Insights
George Musi serves as a business and marketing consultant at Blue 449, a Publicis Media agency that specializes in integrated marketing and communications strategies. He supports the efforts of marketers in various industries to drive brand relevance, marketing scale and campaign performance. Previously, he was CEO of Ninah Consulting, a part of Publicis Groupe. Musi has published articles and whitepapers about topics including data, research, analytics, measurement, and frequently speaks at media and advertising industry conferences. He serves on several media and advertising committees, councils and advisory boards.