George W. Ivie

Executive Director and CEO
Media Rating Council


George W. Ivie leads the Media Rating Council, a not-for-profit industry organization created in 1963 at the request of the U.S. Congress to assure high ethical and operational standards in audience measurement services. Ivie has more than 30 years of experience in media research auditing, oversight and consulting, and he has a thorough knowledge of research best practices, operations, controls and information systems in Internet, multimedia, print, radio and TV measurement services. Before taking this role in 2000, Ivie was a partner at Ernst & Young and its lead representative and advisor to the MRC, conducting all MRC audits and interacting with MRC management and member organizations.