Jane Clarke

CEO, Managing Director
Coalition for Innovative Media Measurement


Jane Clarke is responsible for the strategy, vision and day-to-day operations of CIMM, a non-profit subsidiary of the Advertising Research Foundation. Clarke has led CIMM, an R&D coalition of leading video-based content providers, media buying agencies and large advertisers, in initiatives that include creating open cross-platform measurement technical standards, data transparency, and proofs-of-concept pilot tests of innovative measurement techniques. Prior to this role, Clarke had more than 30 years’ experience in the media industry, collecting and analyzing strategic insights about global consumers for Time Warner, Sesame Workshop and National Geographic. Most recently, she was VP–Insights and Innovation at Time Warner Global Media Group, where her work fueled marketing solutions across TV, online, mobile and print. Clarke serves on the Board of the Advertising Research Foundation and I-COM. She was named a B&C Digital All-Star in 2014 and received a Leadership Award from ITVT in 2016.