Chief Investment Officer
Havas Media Group
Jason Kanefsky oversees negotiations for Havas Media Group clients through research, strategy and innovation. During his 26 years at HMG, the agency has created a proprietary metric (other than CPM) to evaluate media and has implemented the first electronic reverse auction to procure media. As media is now managed holistically across all platforms, Havas is continuing to cross-train staff in all disciplines, offer clients new solutions and develop products that integrate all elements of the media landscape to offer meaningful advertising moments through the consumer journey.