Joe Barone

Managing Partner, Brand Safety Americas

Joe Barone focuses on developing and executing GroupM’s marketplace position on Brand Safety elements, including viewability, fraud detection and prevention, consumer digital privacy, anti-piracy, and insuring clients’ ads appear in positive, relevant advertising environments. Barone joined WPP in 1989 and has held traditional and digital media positions within WPP agencies including Managing Director of neo@Ogilvy and Director, Strategic Media Integration, at Ogilvy & Mather. Barone was 2015-16 chair of the MRC Digital Committee, sits on the AAM/IM Services Advisory Board, and is chair of the 4A’s Digital Operations and Technology Committee. He is a member of industry working groups including the IAB Tech Lab, 4A’s Advertiser Protection Bureau, Open Measurement Working Group, Modernizing Measurement Task Force, IAB Ad Blocking Working Group, the Coalition for Better Ads, and the Trustworthy Accountability Group.