Chief Research Officer
Omnicom Media Group
Jonathan Sauer manages OMG’s Research, Advanced Media and Investment Operations & Analytics teams. OMG Research consolidates all of OMG’s media and consumer research capabilities including primary and secondary research, research and data procurement, investment research and analytics, partnership research and consumer insights. OMG Advanced Media manages development and deployment of advanced TV solutions and other data-driven cross-platform audience-based media planning, buying and reporting solutions for use across OMG’s media agencies, OMD, PHD Media, and Hearts & Science. OMG Investment Operations & Analytics develops and manages marketplace demand and forecasting and media inventory tools to support OMG’s integrated investment team. Prior to joining Omnicom Media Group, he served as Chief Research Officer at TiVo and managed the design and deployment of the pioneering cross-media research effort for AT&T AdWorks (now part of AT&T’s Xandr). Sauer holds a Ph.D. in communication theory and research from Stanford University (1995) and an A.B. in philosophy from Harvard College (1988).