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Justin De Graaf

Head of Research & Insights for Ads Marketing
Google

Justin De Graaf’s team uncovers consumer insights for brands. He was previously the Director of Data Strategy & Precision Marketing for The Coca-Cola Co., where he led the creation of the data strategy that powered Coke’s precision and programmatic marketing. Prior to that role, he delivered global media insights at Unilever, where he began examining media insights as he researched Unilever’s key global media partnerships. He is a graduate of the Haworth College of Business at Western Michigan University.