Karima Zmerli, Ph.D.

Chief Data Sciences Officer


Karima Zmerli, Ph.D., leads Wavemaker’s Data Sciences team, which has developed Momentum, Consumer Pulse  and Socialytics. Our work has positioned us as industry leaders and forward thinkers. She was previously VP–Audience Management and Digital Data Strategy at Merkle, where she built the DMP Solution practice, helping clients define audience management strategies and partner with such marketing cloud providers as Adobe, Oracle and Salesforce. Prior to that, she worked at Razorfish and Digitas and has supported marketers including L’Oréal, Ikea, Nespresso, Kraft, Kimberly Clark, Marriott, Citi, Campbells, Bose, Target, P&G and General Mills.