EVP–Media & Data
Louis Jones oversees the 4A’s media committees and task forces and serves as liaison with industry associations to lead efforts on brand safety, cross-media measurement and other issues. He joined the 4A’s from the Mobile Marketing Association, where he was a consultant. Before that, he led data- and digital-oriented practice at Maxus/GroupM, which he helped grow into a top 10 media agency that Adweek named Agency of the Year in 2012. Before that, Jones oversaw Havas Digital’s global services, including product development across digital agency networks, from Paris and Madrid, and served as Media Contacts’ EVP–Managing Director USA, where he led three years of double-digit growth. Jones was Executive Director of Organic Online in San Francisco, leading all online marketing efforts through the first dot-com boom, and was Managing Director of Diamond Media’s dedicated Clorox unit. He started his career with 10 years at J. Walter Thompson in New York.