Lyle Schwartz

President of Investment
North America, GroupM

Lyle Schwartz oversees GroupM’s investment in its largest region, with more than $30 billion invested on behalf of clients annually, and all North American investment team members across TV, digital, radio, print and local now report to him. Schwartz helped build the research department at GroupM, which is fully integrated into the trading organization to support insights-driven”‘one voice trading.” Schwartz has supported company- and industry-wide milestones including the development of C3 ratings for time-shifted TV, defining viewability in digital and pushing the industry for platform-agnostic video measurement.