Chief Intelligence Officer
Havas Media North America
Peter Sedlarcik leads the Insights & Analytics practice, a team of 100 specialists, across Havas Media North America, to ensure data-driven insights underpin all media recommendations and that technology-fueled campaign analytics ensure in market optimizations that maximize business results. Previously, Sedlarcik played a leadership role in the Insights and Analytics units at Aegis/Carat and TargetCast (now Assembly) and worked within WPP’s Kantar division across the Dynamic Logic (digital ad effectiveness analytics) and Millward Brown (brand health and creative messaging analytics) divisions. He has also worked in media sales at Lifetime Television and in media buying at the Himmel Group. Sedlarcik is a board member of the Media Ratings Council and the Advertising Research Foundation, chairs the 4A’s Media Measurement Committee, and sits on the Facebook Global Measurement Council. He holds an MBA from Baruch College Zicklin School of Business and a BA from Fordham University.