Rick Welday leads Xandr Media, the addressable TV and advanced advertising solutions business for Xandr, AT&T's advertising and analytics company. Xandr Media has a presence in more than 240 countries—up from five U.S. states when he joined it. Welday has held positions in Mexico, where he helped to revolutionize the customer service experience, and Switzerland, where he served as the President of the company’s Swiss business. Welday also served as CMO for AT&T’s consumer segment, covering all video and Internet consumer marketing, and helped launch U-verse TV, AT&T’s award-winning IP-based TV offering. Welday serves on the board of the VAB and the executive committee of the IAB Board of Directors, and is active in various community and non-profit organizations, including the Corporate Sustainability and Responsibility Committee for AT&T. He graduated from Baylor University in 1990 with a double major in finance and management.