Decisions_Photo_Hofsetter.jpg

Sarah Hofstetter

President
Comscore

Before joining Comscore in October, Sarah Hofstetter had been CEO and then Chairwoman of 360i. Over 13 years, she helped 360i grow from a startup agency with 30 employees to a network with 1,000 staffers across the U.S., helping marketers capitalize on industry changes and building best-in-class practices across creative, media and digital to support such brands as Oreo, HBO, and Nestlé. She was named to the 2014 AAF Hall of Achievement and the 4A’s list of 100 People Who Make Advertising Great, and she has been recognized by Ad Age’s "40 Under 40," the Adweek 50, and the Adweek Power 100, and has been inducted into the Word of Mouth Marketing Hall of Fame. She has also taken the stage at Cannes Lions Creativity Festival and Fortune Most Powerful Women Next Gen Summit. In November, Hofstetter was elected to the Board of Directors of Campbell Soup Co.