VP and General Manager–Campaign Media Analysis Group
Steve Passwaiter joined Campaign Media Analysis Group, the political advertising intelligence unit for Kantar’s Media division, in 2015. He has worked in broadcast sales management, consulting, and media research. Previously, he was Board Advisor to digital sports marketing firm Sportsdigita and VP–Business Development of BIA/Kelsey. Passwaiter’s broadcast career involved leading the local sales staffs at WDCA-TV in Washington, D.C., and WUAB-TV in Cleveland.