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Terry Cohen

SVP of Media & Data
4A’s

Terry Cohen’s responsibilities advancing the industry through thought leadership, committee work, events, consulting, and partnerships with the IAB, MRC and the ANA. Her expertise includes digital strategy, media measurement, media and brand research, CRM strategy and optimization, web analytics, and performance marketing. She was previously a consultant and SVP of Strategy and Analytics at Digitas. Cohen is on the board of the ARF and the program board of the Global I-COM media data summit and is a former board member of the Digital Analytics Association. She is a speaker, moderator and panel member at industry and academic events including Ad:Tech, ARF ReThink, NATPE, eMetrics, and the Wharton Executive education program. Cohen holds an MBA in marketing from Babson College and a BS in computer science and applied mathematics from the State University of New York–Albany.