9:00 – 10:45am

10:45 – 12:45 p.m.

General Session

Opening Remarks
A Forum for Change: Framing the Conversation

Marla Kaplowitz, President & CEO 4A’s
Louis Jones, EVP, Media & Data 4A’s

Change All Around Us: A Call to Arms!

Trust. Transparency. Fraud. Complexity. Cost. These are the clear and present danger zones for the advertising industry today—and they’re the issues we as agencies must together decide how to address. As we seek to unite in our quest for agile leadership and growth, Nick Brien opens the industry discussion around change, and calls out the imperatives for agencies to take charge of their future.

Nick Brien, CEO, Americas, Dentsu Aegis Network

Charting Our Future: Agency CEOs Talk

In this pivotal time for the industry, agency leaders must actively align for change—or collectively suffer the consequences of confusion and inaction. Given the high stakes, the CEOs of several media network agencies will convene onstage to discuss and debate how to address the issues facing the media agencies and speak candidly about their visions for the future.

Moderator: Nick Brien, CEO, Americas, Dentsu Aegis Network
Mat Baxter, Global CEO, Initiative
Tim Castree, CEO, North America, GroupM
Erin Matts, CEO, Hearts & Science
Tim Jones, CEO, Americas, Publicis



3:00 - 3:45 p.m.

Breakouts—Working Sessions to Drive Actions and Outcomes


The Measurement Solution: The Agency Perspective

Measurement is in disarray. With the multitude of channels and pathways, more must be done to capture engagement across devices and platforms. This workshop will review key measurement priorities for agencies, including the key findings and implications from a new 4A’s study—and how these needs relate to solutions shared during the earlier Measurement 20/20 session.

Moderator: Terry Cohen, SVP, Media & Data, 4A's
Claire Browne, VP, Director of Media Research, RPA
Krista Lang, SVP, Executive Director of Media, 22squared
George Musi, EVP, Head of Data, Analytics & Insight, BLUE 449
Peter Sedlarcik, Chief Intelligence Officer, Havas Media Group

GDPR and Beyond: Strategies for Safer Data Management & Privacy

Data and privacy experts share their views on today’s regulatory environment, locally and globally, around data privacy: the state of GDPR today, and how proposed state-level legislation could affect data usage strategies and campaign dynamics. You’ll get practical guidance on how GDPR is unfolding—and what you need to watch at the state level, starting with CCPA, for 2019 and beyond.

Moderator: Jason Koye, Omnicom Media Group
Jordan Abbott, Chief Data Ethics Officer, Acxiom
Ashok Chandra, Senior Partner of Privacy, GroupM
Tanya Forsheit, Partner and Chair, Privacy & Data Security, Frankfurt Kurnit
Jessica B. Lee, Partner, Co-Chair, Privacy, Security & Data Innovations, Loeb & Loeb


The Future of Automation: A First Look

Dive deeper into the initial qualitative findings of the “Future of Automation” session with a broader discussion of the upcoming quantitative phase (with results due in late spring) and an audience-participation Q&A about the study’s findings.

Louis Jones, EVP Media & Data, 4A’s
Rob Rasko, Founder & CEO, The 614 Group
In Partnership with Centro

Applications for Blockchain in Advertising and Media

The advertising industry is discovering applications for blockchain—programmatic, reconciliation, identity management—but is blockchain ready for prime time? And where will it make the biggest impact? This session will discuss what’s possible now and where the real opportunities lie.

Richard Bush, President, NYIAX
Christiana Cacciapuoti, CEO, AdLeger
Sam Goldberg, President and Co-Founder, Lucidity