Decisions_Photo_Yale.jpg

Yale Cohen

EVP, Investments & Standards
Publicis Media Exchange

Yale Cohen focuses on building strategic partnerships and buying solutions across all clients for Publicis Media Exchange. He helps Publicis establish standards for brand-safe buying and reporting on clients’ media investments. During his 15 years of experience in digital advertising, Cohen has worked across clients including JPMorgan Chase, Johnson & Johnson, Masterfoods, and Zipcar. He is a member of the 4A’s Digital Operations & Technology Committee and Advertiser Protection Bureau (APB), AdLedger Blockchain Education Working Group, IAB Long Form Video Terms & Conditions working group and Open Source SDK project, and the UJA Marketing Committee. Cohen was recently named to Adweek’s 2018 Young Influential list for Media, Marketing, and Tech. He graduated from the Wharton School at the University of Pennsylvania.